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26+ golden rules and tips for SEO optimization26+ golden rules and tips for SEO optimization

26+ golden rules and tips for SEO optimizationThe power of knowledge is huge. But if you have incorect information, your fall down will also be huge. You can find enormous amount of advices and trick how to cheat Google. But those advices can ahrm you a lot. So play the game by its rules and if you play good, you'll win.

1. Don''t try to cheat Google

If you''ve decided that you can cheat Google to rise your site in the results, it''s most probable that you''ve overestimated yourself or your the information that you have. SEO stands for Search Engine Optimization. And there are well established rules, most of which we''ll discuss in this article.
* In order to give specific examples I randomly chose to be with online shop for mobile phones.

2. Page Title / Title tag

<title>Online store for Mobile phones</title>
This tag is the first description of the website, which useres see in Google.
26+ golden rules and advices for SEO optimization


It has to be short, clear and to give information what the website offers. Title tag must contain the most important keywords for your branch.

3. Site description / Description tag

<meta name="description" content="Hello, we are leader in selling mobile phone online. We work we major brands like Nokia, Samsung, LG and others. We give long-standing guarantees and quality certificate."/>
26+ golden rules and advices for SEO optimization
After the Title tag, Description tag offers you more chance to describe yout website. This is your chance to attract users attention while browsing in Google. Again you should use your most important keywords.

4. Keywords

<meta name="keywords" content="phones, mobile phones, online store, online shop for phones, samsung, nokia"/>
Even though Google doesn''t pay big attention on this tag, there are a lot of other search engines that are. With this tag you help search engines to locate your website in the right place among the millions of other site. The keywords tag must contain the most important and some relevant to them words. Every person have individual approach of searching for information. Try to consider every one of them as much as possible. I reccomend Google AdWords Tool as an orientation for the most searched words in your branch.

5. Duplicate meta tags

Meta tags ("title", "description" and "keywords") must be different/unique for every single page on your website. This way we are not pleasing only Google, but we are increasing the chance to get more visits for those different kewyrods and phrases. You can use Google Webmaster Tools to check if your website has problems with duplicated meta tags.

6. URL Adresses

If your website is using urls of this kind:
website.com/index.php?option=com_content view=articleid=40%3F15-DR4e-%64d%id=23R%3A--Itemid=57lang = bg
then you must know the Google won''t like them. But not only Google offcourse. Online users prefer short and presentive adresses. Organize your URLs like this:
website.com/store/phones/nokia6300.html
Short and clear, this adress show to the visitors where xactly in the website are they. Also keep in mind, that Google use the keywords in the adress as a ranking factor.

7. Content, Headings and H1, H2, H3 tags

<h1>"GSM City" is main distributor of GSM phones with brand like Nokia, Samsung и LG.</h1>
<h2>here you''ll find the best quality Nokia mobile phones.</h2>
I assume that every page of your website has content with subject-specific content. What will help for your SEO optimization and visitors is headings and sub-headings, which will orient Google and the users about the purpose of the current page.

Content is what makes your website significant for people and search engines. The more quality content - the better. If you sell mobile phones, collect and present as much quality information as you can. I think that from your own experience you know what buyers are looking for. Specific product parameters, its quality and other people experience with it. So if you have an online shop it''s good idea to add a review option from the users.

"Content is king". You can take good care of it with some additional improvements like: enhancement of the words (<strong>) and links.

8. Words enhancement / Strong tag

I''ll use this example text:
"Nokia 6300 has a nice design that appeals to every type of person. This phone will offer a strong metal rear side, wide display with 16 million colors, excellent "organizer" and very good sound."
The words that I emphasized (by the <strong> tag) will prompt Google to identify the most important words in the content. It''ll also focus on the user attention to the important aspects in the content.

9. Links

Search engines pay a lot of attention to the links in a website. It is known that the more quality links are pointing to your website, the more you climb in search results. You could buy or swap links from other sites with similar themes, but first you must create your own ones. If you have a website then you can get your first quality links. One of the most important factors in how much they''ll be useful is the anchor text. Theoretically we want our site to get on the first page in Google, when someone searches with keyword "GSM devices". If somewhere in your website have the word "car", which is a link to the home page, it''ll be completely meaningless. What will rise your website to higher positions is the word/phrase "GSM devices" which is a link to your site. Just in case I''ll clarify that "GSM devices" in this case is the link anchor text.

10. Broken Links

If your website has links leading to non-existent pages, it will couse dissatisfaction of the visitors and uncle Google. Check your links oftenly. For this purpose there are many automated tools to help you.

11. Article submission

If your website offers useful information/articles you can distribute them to article directories such as: articlecity.com, goarticles.com, ezinearticles.com, valuablecontent.com

12. Colleagues

Announce your existence to other sites with similar themes to yours. Help with your comment in other blogs and leave a link to your website. If you have something to offer for their need, people will visit your website.

13. Flash and frames

Avoid as much as possible the use of Flash on your website. Search Engines can not read the contents of Flash elements. So you lose the advantage of qualitative text, Alt attributes and Anchor text.

14. Optimization for Mobile Devices

Depending on the service offered by you, consider optimizing your website for mobile devices. Increasingly, smart phones are used for surfing the Internet. Do not risk losing customers who will find you that way.

15. Clean code and validation

Semantic code worded is very important for your website. Explore the source code of some web sites to orientate how the professionals do it. In web code hierarchy is important. Another concern for your code is its validation. There are well established rules for coding a website. On this link html validator you can check the validation of each page of your site. By validating the site we kill several birds with one shot. We satisfy Google when we complete this compulsory part of the list, which helps your SEO optimization. Also get us assurance that our website will work and look synchronously in all web browsers (cross browser optimization).

16. Home page

The home page of your website is the key for Google to find and show you to the users. It should summarize the rest of the site and grab the attention of visitors. So if you can''t create a website by yourself, choose your designer carefully. There are many people who can create your web site but a few who will do it successfully.

17. Alt tags

<img src=”images/nokia6300.jpg” alt=”Mobile phone of the year Nokia 6300” width=”100'' height =”200'' />
If your website contains images, then they must have Alt tag. Initially, this tag was designed to help the blind people to understand what''s the content of the picture. Now besides this function, alt tag also helps your SEO optimization. Alt tag takes the role of anchor text in links. Good Alt description will help in high positioning in Google image search. You will be surprised by how many visitors/customers you can get by well-optimized images.

18. Sitemap

Sitemap is a page and/or file that describes all of the sections in your website. So Google and users can quickly find out what content your website have. You can create your Sitemap at this link: sitemap

19. Robots - index, follow

Each page of your website should have this tag in the section <head></head>:
<meta name="robots" content="index, follow"/>

Through it you are giving green light to search engines to crawl your site and index you.

20. Design for humans

Google and other search engines are designed to give people what they want. So the needs of the users are first priority. Your website must be easy to navigate, well-structured and to present your information easily to access, quickly and efficiently. If you cover these requirements, Google will find you.

21. 404 error page

It is impossible to avoid visits to nonexistent pages on your website. So when someone gets into an impasse it''s a good idea to redirect them to a well designed and helpful 404 error page. On this you could gracefully apologize for any discomfort and allow the user to proceed in viewing the rest of your site.

22. Fast web site

One of the factors that Google counts for the ranking of a website is how quickly it loads. Everything starts from this, where is your Web site located. Choose carefully your hosting provider. I am personally pleased with the services of ICN. After that everything is in your hands. There are many techniques which can lighten your Web site. Such as caching, sprite image, lowering of http requests, gzip, compress scripts and css files. For details about this 22 point I will create a separate article.

23. Domain age

Even the best SEO specialist can''t rise up a brand new site in the first place on Google for a day. One of the many factors which Google is having in mind is the age of your domain. In one way or another, every day, your website becomes stronger.

24. Promoting in social networks

Nowadays social networks provide a large audience to promote your website/product.
Take advantage of this unlimited field for presentation in websites such as Facebook, Twitter, YouTube and others.

25. Google maps

If your website represents a company that has a physical office it''s a good idea to register in Google maps. Your customers will be delighted no less than Google, knowing how to find you.

26. Web site statistics

Tools like AwStats and Google analytics gives you detailed information about how people use your website. You''ll get a detailed data on how many visits your site has, by which cities and countries is visited, how long users stay on the site, what are the most visited pages from it, what browsers your users use, and others. One of the most useful statistics however is the one that will show you how people are actually finding your site. You''ll also have an iformation which external web sites are redirecting to you and what have users wrote in search engines so to come in your site. When you get more extensive information for words and phrases that are used to find you then you''ll know on which links, descriptions and keywords to emphasize.

Useful Sites/tools for SEO Optimization:
http://www.majesticseo.com/ - Shows all Web sites that have links to you
http://raventools.com/ - SEO tools - social networking - ads. 30 trial period
http://www.ozzu.com/tools/pagerank-checker/ - Page Rank check
https://addons.mozilla.org/en-US/firefox/addon/live-http-headers/ - View HTTP headers
http://home.snafu.de/tilman/xenulink.html - Check for broken links on your website.

Adittional links for SEO optimization:
http://ahrefs.com
http://traffictravis.com

If you have any recommendations to enrich this list, please leave a comment.

I hope you article was helpful. ico

29 March 2012г.
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